‘Huntsman’ came into fruition when I was approached by a client who wanted to create a brand for t-shirt designs in his spare time to see if there was any interest in it. The brief was simple: a deer logo with swords that had the feel of a family crest, the brand Huntsman, and some t-shirt designs to start with which he’d print or embroider on.
I started with the deer logo so that I could get more of a feel for what styles he was after. Having done three different deer styles and sketching various antlers I had sent those to get a better understanding. With the antlers I wanted a subtle hint of unique randomness involved and not just have identical antlers on top of the deer, so nothing was done perfectly. After this I also drew various sword designs.
The brand was created last after knowing he wanted a more aggressive feel. Having sent over his ideas in sketch form I used those to build up this final design. Copperplate Gothic was the main typeface with a few tweaks to add that aggressive tone and keep it similar to the deer design. As he wanted different variations of the brand there were many outcomes. One was with a tagline of MMXV, one with the antlers embedded and another with four symbols which represented different aspects of the Huntsman brand.
These were the t-shirt designs that I had sent over to him as well so that he could have an idea of how it would look, using different effects such as grunge to match with popular trends today.